Even in times of economical crisis, some companies introduce special strategies of dealing with it and are successful. There are different ways to get rid of the problem which basically is the lack of customers and the rising costs of operating a company, productions, and generally all the costs connected with the inside of a given firm. Frankly said, sometimes even the specialists have no idea what to do in a given situation and this is where ordinary people, average entrepreneurs, very often being at the same time sole proprietors come up with handy solutions that change the point of view completely. Let us concentrate on the example of one of the companies famous on our market, dealing with cot mattress materials and stuff for children, generally. Furniture for kids bedrooms and stuff like that. I could never imagine a situation in which their store is full of customers. And thanks to a well organized strategy of marketing, they have achieved that more and more customers come to their store and become more or less interested in the products. Of course we cannot say that this is a baby cot bedding fever, because there is only let us say... a dozen baby cot bedding units sold each week? That is not a very high number, but a one that lets you think positively about the future of this situation and have hope for a better tomorrow.